Unitedprint targeting UK growth with new products and services

By Richard Stuart-Turner, Thursday 08 October 2015

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German web-to-print company Unitedprint, which runs online print brand Print24, is eyeing a further boost to its UK sales after launching more than 100 new products this summer.

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Unitedprint operates KBA and Heidelberg presses at its Dresden, Germany site

Print24 has started offering standard packaging products as part of its ‘on demand’ range.

The company said that, with immediate effect, customers can now choose from a wide variety of new ‘on-demand’ packages, which are available in various formats and sizes and can be printed on all external sides with special finishes also available.

Paper bags, drinks packaging, pillow boxes and gable boxes are now included in the range.

“The offer is particularly interesting for SMEs as well as agents, as our packages are already available for the smallest quantities,” said Unitedprint marketing managing director Ali Jason Bazooband.

“We launch two to three new products every week and this expansion is a further step on the way to becoming a full-range provider of print and media.”

Print24 has also recently expanded its product range with the launch of more than 100 new products, including conventional tickets, paper bags and wide-format products.

Furthermore, it has started offering on-demand book printing to its customers.

“We now offer professional resellers and customers the possibility of ordering self-published books starting at just one piece,” said Bazooband, adding that trade printers could also use the service to order runs of tens of thousands.

“Alongside the conventional DIN A4 and DIN A5 formats, we can also print books in classic paperback format.”

The company has also recently optimised its mobile website to enable customers to use their smartphones and tablets to quickly and easily calculate the price of products while on the move.

“The next step for us is to expand the mobile website even further, so that the entire ordering process can be carried out on a mobile device,” said Bazooband.

The firm said the additional new functions, which will enable customers to upload projects and files directly from a mobile device, will be available within five weeks.

Unitedprint is headquartered in Dresden, Germany. The business runs KBA and Heidelberg litho presses, HP Indigo digital presses and EFI and HP wide-format machinery at the site.

Around 90% of the firm’s print production takes place in Dresden while additional printing is done in Nuremberg.

Bazooband said the company is looking to increase its presence in the UK presence, one of the first foreign markets the company entered into. The firm’s call centre, customer support, social media management and key account managers are located at its west London premises, which manages orders for customers in mainlaind Europe as well as the UK.

A recent series of strikes by French ferry workers combined with the disruption at Calais caused by large numbers of refugees and migrants have made it difficult for continental printers to deliver work to the UK in a timely fashion but Bazooband said the firm is doing all it can to combat these issues.

The business is offering its key account customers the Express for Standard (EfS) delivery option for products including flyers, postcards and letterheads, which Bazooband said enables customers to receive their orders more quickly for a standard delivery price.

He added the firm would consider partnering with a UK company in the future if necessary in order to facilitate quicker turnarounds.

Unitedprint, which currently employs more than 700 staff in 26 locations worldwide, is anticipating a turnover of more than €100m (£74m) in 2016, of which it said €15m will be UK sales. It is also hoping to boost its headcount to around 1,000.

Unitedprint’s other brands include Easyprint, Getprint, Printwhat, Firstprint, DDK Print Big, Infowerk and Unitedprint Shop Services (USS).

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