Envelope stockist Blake has won a major retail contract with office supplies firm Staples.
As of last week, Blake’s Premium Business, Office and Pure paper and envelope ranges are now being stocked in all 112 Staples stores across the UK.
Blake has worked with Staples to make product selection easy for customers in-store with the use of graphics, packaging and product sample swatches on the shelf.
There are more than 40 different products to choose from, in a range of 12 colours and several textures.
Blake managing director Michael Barter said: “This win comes as a result of our collaboration with Staples, where we identified their needs and provided solutions that previously had been unmet.
“Our solutions based consultancy approach has been successful with many retail clients and we are honoured to have been selected by Staples.
“Staples is a business with vision and aspirations that have sent shock waves through the industry and the prime location of the Blake Premium Business brands in store give the Blake products a show window to the world.”
Staples Europe head of EU planogramming Dominick Sandford added: “The ranges will be available in small packs which benefits the customer by lowering price points whilst maintaining the quality of the Premium ranges.
“Blake has been professional and supportive in their approach, providing clearly defined packaging and in-store point of purchase designs.
“The team clearly understood what the customer needs in today’s retail environment and worked hard to develop the range of products to cater for a wider audience.”
Somerset-headquartered Blake has more than 1300 envelope product lines and supplies more than two billion envelopes a year.