The Bardon Group is to roll out the Catfish web-to-print (W2P) platform to its network of Kall Kwik licensees after securing a deal with Infigo Software.
As result of the collaboration, which has been in development for the past year, around 50 Kall Kwik centre owners will have the option to run a specially developed version of the W2P system.
The bespoke version of Infigo’s Catfish has been developed with the input of two Kall Kwik centres, Peterborough and Bury St Edmunds, who have helped develop and beta-tested the system.
“They also gave the training course, they prepared the manuals and tested the processes, it’s a tremendous example of collaboration between us the franchisor, the supplier and centre owners to come up with a product we can roll out to the network,” said Bardon Group managing director Nigel Toplis.
The Kall Kwik system has been pre-populated with hundreds of templates as well as pricing structures, although more templates can be added and the pricing is determined by the individual centre owner.
“The owners can change whatever they like within the system, we just pre-populated based on what we think are the most common options to speed up the roll-out for the centre owners,” said Toplis.
Bardon’s development director Sandra Fitzgerald headed the collaborative project and Kall Kwik Peterborough owner Stephen Loasby and Kall Kwik Bury St Edmunds owner Stewart Green developed bespoke training manuals for fellow centre owners, including a number of video tutorials.
“A humungous amount of work has gone into it,” said Loasby.
“It’s a very powerful system, there’s no doubt about it. Infigo’s support team are very good too, there will be Infigo webinars running in January and February and Stewart and I will also be providing more internal documents to share our experiences with other centres.”
The platform was unveiled at a meeting of centre owners last month and, according to Toplis, around 90% of centres immediately signed up. He expects the first users to go live in January.
The Kall Kwik Catfish system works on a monthly licence fee model on a minimum 12-month contract. As part of the package, centre owners will get five customisable storefronts for open market (B2C) and private (B2B) applications for key clients. Additional storefronts can also be specified.
According to Toplis, each participating centre’s public facing storefront will feature the full centre name to ensure that the centre owners do not compete nationally.
To read our interview with Nigel Toplis on the rebirth of the print franchise chain, click here.