Marketing Campaign of the Year: 1st Byte

By PrintWeek Team, Tuesday 21 October 2014

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In February this year 1st Byte added an extra dimension to its services – literally.

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Marketing Campaign of the Year: 1st Byte

The Farringdon, London digital printer launched Sensory Printing, a service for digitally producing textured and metallic effects. It had to create a brand, a logo and a campaign to promote the process, which research had found could increase attention by 73%. Its campaign encompassed web, social media, press and events, including inserts in Creative Review magazine to showcase physical samples. The results were impressive. For a modest budget the team won 277 jobs and secured 89 new clients. The judges said: “A great example of how to invest, promote and win new work across multiple platforms; an amazing result from a standing start without spending lots of money.”

1st Byte
www.1stbyte.co.uk
0844 815 9662 

Highly commended
ProCo
www.proco.com
0114 272 8888
Sheffield based ProCo wanted to tell the world it had evolved into broader areas of integrated communications, workflow, loyalty programmes and data management. It came up with a marketing campaign based on mini cuddly-toy characters called the ‘Helpies’. A personalised DM flyer, teaser emails, a micro-site and website teaser movie worked wonders: new clients, a jump in sales and an impressive return on investment. Judges concluded: “An impressively strategic approach to marketing.”

Finalists

  • 1st Byte
  • Glossop Cartons
  • Inc. Direct
  • ProCo
  • Resource 

Category sponsored by The BPIF
bpif

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