Augustus Martin was commissioned by Tag on behalf of Maybelline to develop a bespoke unit for the launch of the Big Eyes mascara and eye shadow ranges.
Its answer was a bulbous unit echoing the logo. Produced using large-format litho in four colours plus varnish across various substrates, it was hailed by judges as “demonstrating a unique understanding of colour”. Ann Summers, meanwhile wanted window displays tailored to each store. This threw up multiple challenges, which were solved using multi-part display packs with scalable window vinyls and free-standing units printed across digital and screen on up to five substrates. The professional approach comes as little surprise from last year’s finalist and 2012 winner.
www.augustusmartin.com 020 7537 4200
www.cestrian.co.uk 0161 488 3300
Cestrian was ahead of the curve with Samsung, as it was with jobs for Google, Dixons and Microsoft. The electronics giant needed a fabric wall display to promote its latest curved-screen TV. Challenges included installations during store opening hours, and a perfect colour match.
The Delta Group
www.thedeltagroup.co.uk 020 8498 4400
The Amazing Spider-Man 2 window display for 50 Disney Stores was delivered on a dedicated vehicle tracked on Delta’s management system. Window displays had to be easy to build. Eye-catching tribal masks for River Island branches, meanwhile were “just incredible; an impressive layered design and construction”, according to the judges.
- Augustus Martin
- Cestrian Imaging
- Simpson Group
- The Delta Group
Category sponsored by Mercury Search & Selection