When Sotheby’s came knocking, Pureprint answered.
The Doha Box is a rigid five-piece case with angled front cover corner, hidden magnetic closure and ribbon with hidden anchor point for ease of accessing the contents. When it came to printing, a 130gsm silk paper was inked in CMYK with a fluoro green. Soft-touch matt lamination with spot gloss UV varnish to the front cover. Sotheby’s was sold: “The boxes look amazing. We are super pleased – an outstanding job.” There are lots of satisfied customers: Berkeley Square, Bloom and the New Era Cap Company to name a few. And of course there are the judges, who enthused: “Outstanding quality, print and finishing in perfect harmony, all of which epitomise luxury packaging. The standard in this category was incredible, but the superb finish of this entry really stood out.”
www.pureprint.com 01825 768811
www.screamingcolour.com 020 7549 3400
Several projects made the grade, but this one stood out. After several prototypes from the hand-finishing team a box emerged boasting a tray with magnetic lid, black foam inners and covers given a soft-touch lamination for a premium, tactile feel. All that remained was the judges stamp of approval: “Excellent innovation combined with quality of the highest standard.”
- Pureprint Group
- Screaming Colour
Category sponsored by EFI