Direct mail specialist The Mailing People has invested £150,000 to more than double its digital print capacity to cater for growth developed during 2013 and projected growth this year.
The Portsmouth-based company, a sister firm of Bishops Printers and The Graphic Design House, has installed a Xerox Nuvera 144 mono digital press and Xerox Color J75, both supplied by Xerox reseller Xeretec.
“The reason for the investment was partly due to increased growth last year, but also to set us up to achieve our growth targets this year,” said general manager Kristian Harrington.
The two machines were installed two weeks ago and will run alongside the firm’s existing Canon imageRunners. As part of the investment, the firm has also installed a Morgana UF01 folder to cope with the growing amount of work that needs cross-folding from A3 down to C5 and DL formats.
Harrington said that the company underwent a full investigation of the available digital presses last year, but the Xerox machines “were the best solution because we print on so many types of stock in terms of weight and finishes that very few other printers can cope”.
“Xeretec was also an important factor, in terms of their account support, providing the solution, their investigation and their training and their support network is fantastic. So combined with the Xerox technology, it really made sense,” he added.
The 144ppm Nuvera and 76ppm J75 will increase the firm’s digital capacity by around 130%.
The Mailing People was initially formed in 2012 to primarily carry out DM work for parent Bishops, but according to Harrington much of the growth last year was down to work secured direct from organisations in the publishing, automotive, charity and local government sectors as well as trade and print management work.
“Last year was very successful for us. The majority of the growth was secured through our own client direct wins. We created a new brand, launched a new website, embraced social media and that helped to develop a much higher profile in the market,” said Harrington.
As well as running the four digital presses and two enveloping lines, the 10-staff, standalone firm is looking at making further investments later this year to enhance its existing polywrapping capabilities.