Cestrian Imaging co-founder Phill Reynolds warns that continued "silly pricing" will damage perception of the industry and looks to ongoing improvement in the economy.
What’s at the top of your Christmas wish list?
Hopefully a nice relaxing break, it's been a hectic year for us all.
What business or technology trend do you think 2013 will remembered for?
For us, we took time to change the status quo and looked at things from a different perspective.
What do you think will represent the single biggest opportunity for printers in 2014 and why?
When opportunity knocks, take care of what you already have, don't take anything in 2014 for granted.
What do you think will represent the single biggest threat for printers in 2014 and why?
I’ve seen some silly prices being quoted and the result only damages quality and/or customer perception in our sector. Remember the speed, quality, cost triangle - you can only attain two sides of the triangle.
What’s the one thing that the industry should do more of, or do better, in 2014?
Combining knowledge and start working together towards a common goal. Dscoop is a great example of when an industry comes together, sharing knowledge and everyone can benefit.
What was your highlight of 2013?
Seeing our hard work and planning paying off. It's true, make a plan, stick to it, don't deviate and things happen all by themselves.
What are your hopes for 2014?
I hope the economy continues to improve so SME's like ourselves can seek new opportunities. We'll continue with our plan and hope our passion continues to pay off.
What was the most important thing that you learnt in 2013?
If you don't have trust inside your company, then you can't transfer it to your customers.
What will you do differently in 2014?
Nothing, our aim is to continue with what works for us and improve what doesn't.
What does the industry need to do differently in 2014?
The print landscape has changed dramatically over the last couple of years, people have to adapt to change or at least recognise it. Fighting it is a waste of other peoples time and energy.