The winner's podium is welcome, but familiar territory for SMP Group. This is the second year running it has made the ascent, while the south London printer is always in contention for this award.
This year’s winning formula was down to "good vibrancy and a good balanced entry, with excellent detail throughout," said the judges of an eclectic but beautifully executed mix of posters. In the first half of 2013, Bombay Sapphire ran a six-sheet nationwide poster campaign. Different variations of the creative were used on a range of formats including several super-large format backlit skins, the largest of which was a 4,400-run litho-printed 4.5x18m series. Samsung also needed a six-sheet poster to promote the launch of its latest handset, but campaign artwork was received with only 24 hours to deadline for delivery of posters. Key to grabbing attention with Diageo’s Parrot Bay posters was use of extreme colours in the artwork. Meanwhile a cross-format campaign marked the launch of the new Fiat 500L. This culminated in large format 96-sheet posters with a ‘grow up’ theme, from a printer that has proved it has come of age.
www.smpgroup.co.uk 020 8855 5535
- Augustus Martin
- SMP Group