It was runner-up in 2012, but the Croydon company stole the show this year thanks to excellent quality and good use of data to produce timely response-driven pieces, according to the judges. <br><br>Category sponsor: BPIF
One such piece, for Ikea, was a multimedia summer campaign targeting customers with data-driven postcards alongside other media. The postcard presented localised weather forecasts for a campaign that ran for three weeks using 300,000 postcards mailed each week. Real Digital was able to o?er a ?exible solution to process data, overlay weather forecast information and gain proof approval in very short succession. Such techno-driven flexibility also helped holiday park company Haven. Using GMC software, all data for the 33 parks was mail-sorted, so print files could be created for a letting campaign. The client was as impressed as the judges, who commented: "The speed to market of these pieces was consistently impressive."
www.real-digital.co.uk 020 8603 7000
Concept Communications Group
www.conceptcomms.com 01279 757333
The company in Stansted, Essex, was challenged by gift and leisure specialist Activity Superstore to improve auditing and control over POP material. Using a digital press and versioning software it printed a unique referencing system to the POP gift box itself. "Good use of custom data," said the judges, "this was high quality, well produced and well executed."
- Concept Communications Group
- Howard Hunt Group
- Real Digital International
Sponsored by BPIF