PrintWeek Awards 2013 Industrial Digital Printer of the Year - Real Digital International

Tuesday 22 October 2013

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It was runner-up in 2012, but the Croydon company stole the show this year thanks to excellent quality and good use of data to produce timely response-driven pieces, according to the judges. <br><br>Category sponsor: BPIF

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One such piece, for Ikea, was a multimedia summer campaign targeting customers with data-driven postcards alongside other media. The postcard presented localised weather forecasts for a campaign that ran for three weeks using 300,000 postcards mailed each week. Real Digital was able to o?er a ?exible solution to process data, overlay weather forecast information and gain proof approval in very short succession. Such techno-driven flexibility also helped holiday park company Haven. Using GMC software, all data for the 33 parks was mail-sorted, so print files could be created for a letting campaign. The client was as impressed as the judges, who commented: "The speed to market of these pieces was consistently impressive."

www.real-digital.co.uk 020 8603 7000

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Concept Communications Group

www.conceptcomms.com 01279 757333

The company in Stansted, Essex, was challenged by gift and leisure specialist Activity Superstore to improve auditing and control over POP material. Using a digital press and versioning software it printed a unique referencing system to the POP gift box itself. "Good use of custom data," said the judges, "this was high quality, well produced and well executed."

FINALISTS

  • Communisis
  • Concept Communications Group
  • Howard Hunt Group
  • Real Digital International

Sponsored by BPIF

 

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