An archway and a backdrop, a giant book of spells and a flying dragon gave a fun-loving launch to Sony PlayStation's Hogwarts-themed game, Book of Spells. The props were bound for some of 150 European flagship stores along with the more usual POP paraphernalia of posters and counter units. <br><br>Category sponsor: Bordeaux and Stehlin Hostag Ink UK
While the kids’ verdict remains to be seen, the judges were already convinced: "Great consistency, colour, vibrancy, and well thought-out construction so that the reality looked just as good as the concept sounded." In total there were 32 print set-ups on Foamboard, EB Flute corrugated and PVC including 10 for the archway and six for the dragon produced on a digital flatbed press. Other successes included material for Oz, The Great and Powerful, the latest 3D Disney movie, such as an 11sqm stand for 220 flagship cinemas across Europe. A Finding Nemo 3D window and backdrop display of up to 4sqm, meanwhile, included water effects, prompting awe-struck judges to hail an "impressive variety and exceptional quality of print and construction".
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- Augustus Martin
- The Delta Group
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