Two Sides to actively challenge greenwash

By Helen Morris, Friday 12 February 2010

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Two Sides is to actively challenge companies that use 'greenwash' to mislead consumers over the environmental benefits of other media.

The campaign, which promotes the use of responsibly produced print and paper, said businesses should carefully consider their message and any misleading anti-print and paper statements.

These include, 'go paper-free and do your bit for the environment', and 'e-billing is more environmentally friendly than the traditional paper bill'.

Martyn Eustace, Two Sides director, said the link between reducing the use of paper and helping the environment creates "a false impression about the sustainability of print and paper".

"Paper is a renewable and recyclable product that, if responsibly produced and consumed, is an environmentally sustainable media."

He said that in Europe, the area of forest has grown by 30% since 1950 and is increasing at a rate of 1.5m football pitches every year.

Eustace said Two Sides will react to misleading statements when they arise, and is engaging with corporates and utilities.

He added: "There has, so far, been a reluctance to discuss this, but I have recently detected a changing attitude and realisation that the issues which we are raising deserve debate and consideration."




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