The Finishing Company in Wiltham, Essex has been rebranded as Finco to reflect its move into online ordering and delivery and on demand digital printing.
Finco is now an umbrella name for The Finishing Company and its sister operation, The Digital Company.
The Finishing Company has been a supplier to the publishing and direct mail markets for over 25 years. The Digital Company is a separate trading company that specialises in digital print and will now be dissolved and re-branded under the Finco name.
Ray Lesnik, Finco’s managing director, said: "This is the culmination of the changes and additions that have been made to the company over the last few years."
He said the rebrand would make it easier for customers to identify the company. "People have been referring to us as Finco for a while so we wanted to put a name on how the company’s developed."
He added that one of the company’s most significant recent digital developments had been the addition of its Pick and Pack service, which allows brands to outsource all of their deliveries to The Finishing Company using an automated workflow.
"We’d be pleased if Pick and Pack was thought of as an online shipping company in the same vein as Amazon," he said.
He added that the £3m turnover, 50 staff company would wait to see whether the re-branding would allow it to employ more staff over the coming year.