Two Sides has invited WWF pulp and paper strategy manager Emmanuelle Neyroumande to clear up the myths about paper sustainability at its seminar Promoting the Sustainability and Effectiveness of Print Media in a Multi-Media World.
The afternoon of talks from industry professionals will take place on Monday 12 November from 2pm at Stationers’ Hall.
The first half of the seminars from Two Sides will focus on sustainability of the paper industry and will include an address from director Martyn Eustace on the power of advertising.
He will update the audience regarding Two Sides’ own campaign No Wonder You Love Paper, which is on target to gain £2.5m of advertising space by July 2013.
The Timber Trade Federation's head of sustainability Rachel Butler will also address delegates, outlining regulations to be introduced in the European Union next year regarding the importation of paper.
Eustace said: "From next year, the EU will be setting regulations in motion to prevent the importation of forest material from illegally logged trees.
"I am wondering whether these regulations will complement or replace Chain of Custody schemes. It is another factor in giving assurance to print and paper buyers that their materials from Europe have come from legally managed and logged forests."
Print media promotion body Print Power has invited Jeremy Dain of Price Waterhouse Coopers to showcase the company’s five-year forecast for the print media market, during the second half of the day.
McCann Worlgroup’s Julian Ingram will give advice on what agencies want from their media and how to implant print into their thought process for future campaigns.
And Marcus Timson and Frazer Chesterman of FM Brooks and Ecoprint will be talking to the audience about how to structure their sales pitches to promote the benefits of print media.
Eustace said: "You have got talks from a brand owner's perspective through to those giving practical advice to printers about how they should structure their pitches to take account of what the agencies are looking for.
"I am a bit worried because we’ve only got 20 minutes to talk and God knows how I’m going to fit it all in.
"It’s what people want: quick, short, sharp talks, good speakers and an action-packed afternoon."
He said that 60 places had been allocated over two days, and hoped that the conference would attract a total of around 150 print professionals.