HP is to create a Digitally Printed Book Store stand at this year's Frankfurt Book Fair to showcase its portfolio of publishing printing equipment.
The stand will display hard and soft cover books as well as colour and mono titles printed on its range of Indigo and T-Series digital presses.
Also at the stand Demo Pods will have video presentations from the likes of HP web press users CPI Group and Rotolito Lombarda and the company will present at the Publishing Solutions Hot Spot seminar theatre. Additionally HP will demonstrate a web-to-print interface that enables consumers to personalise a children's book with text and images.
HP EMEA publishing market manager Paul Randall said: "The rise of digitally printed books has opened new market opportunities and revenue streams for many publishers and print service providers, so we are excited about the chance to broaden awareness for these benefits at the show.
"Apart from printing traditional books with greater flexibility, digital printing also enables books to be tailor-made to include only the information required for specific needs."
Guy Thompson, category manager for HP's publishing division, said that the fair enabled the company to network further into publishing houses where it might only have a top-level contact and to highlight how its high-speed devices were gaining traction in the market.
"It enables us to start to tell our story and show what the benefits to a publisher can be. Our T-series is making serious inroads into mainstream book printing. Whereas the Indigo is great for shorter runs, the high speed web press puts us in that mainstream production space," he said.
The Frankfurt Book Fair runs from 12-16 October.