CRP unveils exanding beer pack ice bucket

By Nick Mansley, Friday 17 May 2013

Be the first to comment

CRP Print and Packaging has worked with brewer Miller Brands UK to develop a corrugated retail beer case that expands when opened and holds ice to chill beer bottles.


Water-resistant pack used as ice bucket

The 18-bottle cooler box splays open to create a water-resistant ice bucket, providing a secondary use for the packaging. The new packs, which are being used to sell Miller Genuine Draft, went on sale this month.

Corby, Nottinghamshire-based CRP, which specialises in POS, litho packaging and direct food contact packaging, said the beer pack was "intuitive" and easy to open.

Sales manager Matthew Watts explained: "The development of this pack, which uses specialised water-resistant papers, required an extended product development phase including technical and design expertise. The inside of the pack has a laminated waterproof barrier and is externally litho printed with an aqueous varnish.

"One of the key challenges to overcome in designing this pack was to ensure it could be 100% recyclable," he added.

Latest comments