UK Mail offers postcard DM tool for low-volume customers

By Tim Sheahan, Monday 08 June 2009

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UK Mail has expanded its Imail service offering with the introduction of a new marketing tool that allows low-volume direct mail customers to send postcards direct from their computer.

The Business Post Group subsidiary is targeting the service at companies needing ad hoc flyers that can save more than 20% off traditional mailing method costs, according to the company.

The postcards are printed on 250gsm glossy stock, which can feature existing templates or a business's own artwork uploaded to the Imail site.

UK Mail is pitching the new service at last-minute campaigns with orders that are sent before 6pm being mailed by the following day.

Guy Buswell, chief executive of Business Post Group, said: "We are committed to identifying and developing new applications to meet the needs of the marketing community.

"This latest functionality offers a communications tool that is cost-effective and responsive, enabling businesses to better reach existing and potential customers in a fast and efficient manner."
Imail's itself launched last year, claiming to help reduce the carbon footprint of a letter by more than 80%.

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