Anglia Labels has responded to a growing demand for short-run label production by investing in a HP Indigo press ws4500.
The Sudbury, Suffolk-based business has expanded its digital capabilities with the machine that will also enable the company to attract new business, it said.
According to Ian Woodhead, sales director at Anglia Labels, the Indigo ws4500 will fulfil short-run requests while maintaining a high-quality of print production.
He said: "Typically print runs have decreased from 30,000 to more frequent runs of 5,000 or 10,000.
"By making smaller, more frequent orders our customers can reduce the amount of labels in stock and therefore, the amount of wasted print if a new label design is required to meet campaign or product changes."
The seven-colour ws4500 can print on to a broad range of substrates that range from 12-350 microns and complements a raft of in-house services at Anglia that include flexographics, rotary litho, letterpress as well as foiling and laminating.
Woodhead said the HP ws4500 has also allowed the company to win new business that it wouldn't have been able to compete for previously.
"This extended ability, together with shrink sleeve printing and the presses white ink capability has provided an opportunity for us to attract new customers as well as offer new services to existing customers, such as printing on tactile and silver materials," he added.