Jaguar Design & Print has cut the turnaround times of its exterior display work and opened up new markets after investing in an Océ Arizona 250 GT flatbed printer.
The Essex-based company has taken delivery of the 2.5m machine, which prints direct to media, something that has cut out a significant percentage of production time at the six-staff printer.
According to Michael Kenny, creative director at Jaguar, the addition of the Océ machine has also enabled the company to bring work such as banner printing back in house.
He said: "Previously we used to have to print on self-adhesive materials before applying them to the substrate. With the Arizona 250 GT, we can print direct to media, which has saved us a lot of time in production."
The new wide-format printer has also opened up some new sales channels for the seven-year-old company.
"We now serve a growing photography client base for whom we print onto acrylic, which has been going down a storm," he added.