Howard completes Virgin DM campaign

Wednesday 14 March 2007

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Howard Hunt Group has completed a high-volume direct mail campaign to promote Virgin Medias digital TV, broadband, and phone services.

The mailing, timed to coincide with Virgin Media’s launch last month, targeted 7.5m NTL Telewest customers and was completed in two weeks.

Managing director Luke Pigott said: “We used all aspects of the business to ensure we hit the timescale and an innovative concept was produced.”

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