The recent Ice Totally Gaming event at the London Excel featured some 500 exhibitors, which meant companies had to compete for visitors’ attention by creating eye-popping stands. One of the most stand-out displays was from SBTech. The stand was organised by Enigma Creative Solutions but its main attractions came from Watford-based Rocket Graphics.
What did the job entail?
Enigma commissioned digital production company Rocket Graphics to produce a floor graphic, covering a space of 21,000m2, an overhead canopy and a raised 35m curved LED wall. The company also supplied two 4m-wide illuminated logos.
Rocket had been commissioned to help with over 20 stands but, as the company usually receives artwork a week before the show, it was set up with a quick turnaround.
A team of four was sent out to the site for four days to wrap the graphics before the pieces were hoisted up by cherry-pickers and scaffold towers.
How was it produced?
Rocket printed the floor graphic on Mactac WW300 vinyl with a non-slip Sandtex laminate. The canopy was printed on Black Backed Digitex with specifically stitched joins that ran through dedicated lighting truss areas. The canopy skeleton was constructed from steel, fabricated in exact sections and the rear of the LED wall was also wrapped in Black Backed Digitex. The company runs an MTEX 5032 dye-sub printer, a 5m-wide EFI Vutek GS5000r and a 3.2m-wide EFI Vutek GS3250.
What challenges were overcome?
Last-minute changes to the floor design meant the floor graphic had to be completely reprinted overnight. Rocket commercial and sales director Antony Rider said: “We had eight hours to reprint the floor due to additional elements. Rocket has very good machinery so we can get stuff on print very quickly if need be. We also have very flexible staff.”
What was the feedback?
“Rocket went beyond the normal lines of duty and far exceeded our expectations. The professional way they conducted themselves onsite, especially when faced with last minute changes, was exceptional,” said Enigma project manager, Phil Dormer.