Killer app... Wrapelope

Thursday 19 February 2009

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WHAT? Wrapelope is a ready-made gift-wrap envelope for people who are pressed for time. Presents can be popped into one of the 20 colourful envelopes, which are fastened with a Velcro tab.

WHO? The range was designed by Wrapelope founder and owner Sara Alison and is printed by Leicester-based GI Solutions.

WHERE? Wrapelope products are available from Lakeland stores and www.lakeland.co.uk as well as in gift shops throughout the UK. They can also be ordered at www.wrapelope.co.uk.

HOW? The envelopes are printed on a five-colour Heidelberg Speedmaster CD 102 press on 210gsm paper, before being die-cut and hand finished. The range is available in small, medium, large, and extra large. All the envelopes have been designed to fit inside standard Jiffy bags or C4 envelopes.

WOW! Wrapelope helps the busy Christmas shopper wrap presents in seconds while avoiding the time-consuming cutting and sticking traditionally associated with present wrapping. The envelopes allow even the most inept gift wrappers to make their presents appear neat and tidy, and can be used for gifts including books, CDs, DVDs, jewellery and clothing. The product is easily opened and closed using a Velcro tab and can be reused throughout the year. Designs aim to appeal
to a broad range of customers, irrespective of age or gender, and include Christmas decorations, snow-covered retro camper vans and summer flowers.

If you’re producing a killer app that you’d like to see featured on this page, send details of the job to: printing world.editorial@haymarket.com

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