Buzzing Fespa a mirror to a sector hungry for new ideas
Wednesday, June 1, 2011
Having just returned from Fespa Digital in Hamburg, where the <i>PrintWeek</i> team produced the show's daily newspaper, I was reminded of the difference between a so-so show and a great event: the engagement of the visitors.
There seemed to be a massive appetite among the visitors to find something new, or at least discover a fresh application for existing technology. Perhaps it was because the wide-format community has more creative energy about it, or perhaps it was because the technology is still regarded as an emerging one, but the buzz around the halls was palpable.
As was the fact that a lot of printcos attending brought customers, again apparently not with a view to shadowing them around the aisles in the hope of winning some additional work, but just to show them the possibilities of wide-format and seed new ideas (OK, and win some new work as a result).
The halls in Hamburg certainly weren’t more stacked to the gills with innovation in terms of technology than say Ipex or Drupa, but what they did have was excitement – there seemed to be a genuine feeling that somewhere there would be a something that would benefit your business or clients.
And judging by enthralled faces of some of the visitors, that’s exactly what many people found.
Darryl Danielli Editor, PrintWeek