Over the summer we’ve been taking a detailed look at our website, not just its look and feel, but really getting under the skin of it; using myriad metrics to better understand exactly how you use it. This was part of our project to create a new, cleaner look and feel on the front end for the 90,000 users that visit almost 400,000 pages every month and a new, bespoke content management system to further improve the site’s flexibility and functionality behind the scenes.
However, we very quickly realised we couldn’t look at the website in isolation and we needed to take a holistic approach that also encompassed the magazine, because we’re strong advocates of print and digital working collaboratively – because when that’s done intelligently, everyone wins.
So, from next month, not only will you have a new website to satisfy your appetite for the latest industry news as it happens, but you will also have an equally stunning new-look monthly magazine to absorb the deeper dive content and other elements that will always work better in print.
Some things won’t be changing though, the PrintWeek team for example and the number of editorial pages we produce each month in print.
Because the frequency change is essentially driven by the evolving way you consume content, and first and foremost our job is to ensure we embrace and support that evolution. So, I hope that in the same spirit you’ll embrace and the support the new-look magazine and website.
However, I know that you have one burning question, so before you ask: yes, we’re still going to be called PrintWeek! Because some things should never change.