World Wrap Masters rebranded as Fespa 2020 countdown continues

Rhys Handley
Tuesday, March 3, 2020

Fespa has revamped its World Wrap Masters vehicle wrapping competition for 2020 with a new brand design and a new scoring system.

Finalists for the World Wrap Masters competition will face off at Fespa 2020
Finalists for the World Wrap Masters competition will face off at Fespa 2020

Spanning the full duration of the Fespa 2020 expo at IFEMA Madrid from 24-27 March, the final stages of the worldwide tournament will see up to 32 competitors judged on their timed vehicle wrapping skills in a number of sessions covering a variety of wrap techniques.

A new logo and design for the competition has been unveiled, developed in collaboration with graffiti and pop artist Ben Allen to reflect the lively nature of the vehicle wraps set to be handled by entrants into the competition.

Fespa chief executive Neil Felton said: “There will be a lot of top talent on display. It is very important for us to keep the competition fresh and exciting each year, which is why we felt it was time for a reinvigorated look and feel that was more representative of the global wrapping community.

“World Wrap Masters will be one of the most energetic and eye-catching features at Fespa this year and one that visitors definitely shouldn’t miss.”

Across the rest of the show, Fespa will continue to cultivate its base in a number of popular and growing avenues of wide-format print. It will push the possibilities of textile print through its Print Make Wear fast fashion feature.

Linking into the textile theme will be the debut of Fespa’s new co-located expo Sportswear Pro, which is continuing to fill out a growing list of exhibitors specialising in the production of garments for sports-related use. Around 20 exhibitors will collaborate on a live end-to-end production process for sports and athleisure garments as part of the new show.

Sportswear Pro event manager Michael Ryan said: “As the final countdown begins to our first show, we are getting a strong flavour of the many sportswear manufacturing innovations that will be on display for visitors in March.

“For this specific audience, and for visitors with an interest in garment production crossing over from the co-located Fespa, these diverse exhibitors promise valuable insights into new business opportunities and enhanced production processes.”

Fespa will also play host to a number of the biggest players in the digital and screen print markets, as well as a broad range of companies exhibiting substrates, consumables and software.

The show recently announced its planned actions to minimise coronavirus risk at next month's event, which included restrictions on Chinese exhibitors at the show.


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