hails successful print launch

TV magazine, the spin-off ‘freemium’ print magazine of website, has reported a successful first few months, as it adapts its online content to suit the print title’s city commuter-focused demographic.

The magazine launched in May, a decade after the website opened in 2005. The brand also has an app for use on smartphones and tablets.

TV chief executive Chetan Damani said the response to the print title so far has been "very positive".

“We’ve had lots of PR and industry attention, as well as encouraging reader feedback expressed via surveys and social media,” said Damani.

“The feedback we have received from readers, advertisers and distributors has been incorporated into each issue, and we really think that what we have now is great, but it will continue to evolve over time.”

The catalyst for launching a print version was print’s ability to draw a large reader base, according to Damani.

He said: “We have the UK’s number one digital TV guide, and had been noticing a lot of traffic filtering from our TV listings to the on-demand sections of our site and apps, so we felt there was space in the print world for a title which covered not only linear TV, but also covered video-on-demand (VOD) listings.

“We went for the freemium model as we were looking for an audience that was interested in TV, but didn’t watch enough to go to a store and buy a magazine.”

Besides VOD listings from Netflix, Amazon and NOW TV, the fortnightly magazine’s other major USP is the inclusion of 14 days of TV listings. Other features include TV news stories, food, sports and technology features and list-based articles about TV.

While the website caters to a broad national demographic, Damani said the magazine’s London base has seen the brand target a readership of city commuters, with a male skew.

“This means we’re talking more specifically about cult TV shows and luxury tech and lifestyle. The magazine also employs more cutting-edge editorial using a more casual style of voice.”

TV magazine, which is printed by Polestar, has a circulation of 200,000 and is distributed outside various Zone 1, 2 and 3 Tube stations in London.

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