Training fund launched for furloughed staff


The Data & Marketing Association (DMA) and charity the DM Trust have joined forces to launch a £200,000 free training initiative to support furloughed staff in the direct marketing industries, including printers.

Funding is available to employees of DMA member and non-member firms
Funding is available to employees of DMA member and non-member firms

The DM Trust Home Learning Fund will support home learning in the shape of training sessions and professional qualifications for staff that have been made redundant or furloughed due to the coronavirus pandemic.

Funding is available to employees of both DMA member and non-member companies.

Each individual can secure up to £3,750 for training, which, according to a spokesperson: “Ensures that applicants are still able to apply for the IDM’s most comprehensive training and qualifications.

“Anyone who applies and is successful will receive access to fully-funded training courses or qualifications of their choice.”

The initiative was set up by the the DM Trust, which invested an initial £100,000 in the scheme. This was matched by the Institute of Direct Marketing (IDM), the learning arm of the DMA.

“We remain committed to supporting both marketing professionals and businesses during these challenging times. The DM Trust Home Learning Fund will help employees negatively impacted by the current coronavirus pandemic, contributing to their personal development,” said Matt Housden, chair of the DM Trust.

“With around 46% of companies furloughing staff, this presents an opportunity for individuals to upskill and keep their marketing minds fresh to remain effective on their return to work.”

The funding can be used against the IDM’s range of Home Learning courses, which include online learning and virtual classroom options.

Individuals simply select the course they are interested in and then complete an enquiry form, they will then be contacted by an adviser who then help them apply for the free training or qualification.

“Skills development is a great way for staff on furlough and those made redundant to enhance their long-term personal development, said IDM general manager Andy Dorling.

“This new fund gives us a real chance to aid the wellbeing of people affected by the economic crisis, at a time of physical separation.”

Separately, Amerdeep Somal, the founding commissioner of the Independent Police Complaints Commission, has been appointed chief commissioner of the Data & Marketing Commission (DMC).

The DMC investigates breaches of the DMA Code by DMA members.

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