By joining Two Sides, the Dundee-based trade printing specialist now has access to a large library of co-brandable communications tools, consumer research, sustainability advice, and events.

Tradeprint follows other new members Leicester-headquartered marketing performance company Go Inspire Group and Plymouth-based direct mail marketing company Pepper Communications.

Tradeprint managing director Charlene Joss said: “We understand what the customer needs from us, and we’ll do everything it takes to deliver.

“It’s not just the high quality of print we deliver to our customers, but also the benefit of knowing that we regularly evaluate ways to reduce the impact of our operations and products on the environment so that we are protecting it to the best of our abilities.

“By joining with Two Sides, we will further promote the sustainable qualities of our company and an industry that has a great sustainable record.”

Joss has supported Tradeprint sales and customer success director Anthony Rowell in taking a prominent role with the BPIF alongside his responsibilities at Tradeprint.

Now chair of the BPIF Environmental Forum, Rowell wants to lead the way in providing a roadmap to encourage print businesses to make informed choices that mitigate environmental impacts and improve profits.

“I want us to lead in abolishing greenwash and provide open, transparent communication so we can make the best decisions based on scientific fact, not fiction,” he said.

Two Sides UK managing director Jonathan Tame added various misconceptions around the print and paper industry mean the work the organisation does “is more important than ever”.

“Welcoming new members on board is always a pleasure, and it means we are able to share the environmental merits of print and paper with a much wider audience. We look forward to working with Tradeprint.”

Tradeprint is owned by web-to-print and mass customisation giant Cimpress.