TAYA launches Eco Calculator for large-format banner materials

Richard Stuart-Turner
Wednesday, July 21, 2021

TAYA Groups has launched what it claims is the world’s first Eco Calculator for large-format banner materials.

The Eco Calculator uses comparison data from five prevalent environmental impacts
The Eco Calculator uses comparison data from five prevalent environmental impacts

The group, whose Kavalan PVC-free banner range is exclusively supplied by CMYUK in the UK and Ireland, said the web-based Eco Calculator would make it more simple for businesses to evaluate and understand the eco savings of the products in its range.

The scientific data is based on the Life Cycle Analysis (LCA) process conducted by testing, inspection, and certification company SGS.

SGS conducted LCAs on all of the latest Kavalan products and the data found that the materials provide “significant eco savings”, with 12 products available for comparison with its PVC banner and textiles counterparts on the Kavalan Eco Calculator.

The Eco Calculator uses comparison data from five prevalent environmental impacts; global warming, water consumption, human carcinogens, PM2.5 (polluted particles), and fossil fuel scarcity.

Users enter the Kavalan product of their choice, their preferred unit of measurement, and the quantity, and the eco savings result is generated automatically, at which point a personalised PDF report and message is sent straight to their inbox.

The Eco Calculator is currently accessible to Kavalan distribution partners, and the personalised report is available in seven languages; English, French, German, Spanish, Romanian, Italian, and Japanese.

TAYA Groups vice president Vincent Lin said: “At TAYA, we put a great deal of effort into ensuring Kavalan’s environmental credentials are outstanding, and we are continuously striving to make our products even more environmentally friendly.

“But that’s not enough – we also need to make sure we are making it easy for businesses to understand how Kavalan products can help them meet their sustainable goals, and to see just how significant the eco savings are compared with PVC banner and textiles.

“As we continue to rapidly expand our worldwide distribution network, large-format print businesses working with or pitching to agencies and brands have a powerful tool in the Kavalan Eco Calculator.

“No more lazy claims about recyclability, sustainability, or eco-friendly – Kavalan’s Eco Calculator can tangibly demonstrate to your clients how it can help them with crucial environmental targets without compromising on quality.”

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