Super-Wide pushes green agenda

Darryl Danielli
Thursday, August 26, 2021

Wide-format trade printer Super-Wide Digital has signed a deal with CMYUK that it hopes will accelerate adoption of sustainable substrates by its clients.

Super-Wide print team (L-R) Chris Doherty, Tristan Haslam, and Adam Woodhouse
Super-Wide print team (L-R) Chris Doherty, Tristan Haslam, and Adam Woodhouse

The Bacup, Lancashire-based business has signed-up for a “rolling consignment” of PVC-free Kavalan for banner projects and UFabrik eco textiles for applications including backlit banners, blackouts, canvases, fabric cladding, paste up graphics, textiles, and wall coverings.

Under the terms of the partnership, which was inked in May, Super-Wide holds a pre-agreed amount of stock from CMYUK based on its predicted monthly volumes and then sends CMYUK an end of month audit report, with an invoice issued to Super-Wide on usage and stock replenished based on revised forecasts.

“Certain customers are running a nice amount of Kavalan from us. We’re holding stock, so we don’t have to worry about selling it and then not having any available. We’re ready to service everyone who wants to convert,” said business development manager Luke Drogan.

“We want to get to a point where we’re turning more people over to non-PVC-free products – banner, rigid materials or vinyl, and other eco materials – to the point where it’s actually a more cost-effective option to go green for all our clients.”

As part of the strategy, the business is revamping its website to ensure eco materials are front and centre of its offering.

The business runs a raft of wide-format kit including 1.6m and 3.2m roll-to-roll, dye-sub, 3.2m hybrid and 5m roll-to-roll machines.

Its 5,100sqm factory has the capacity to produce 50,000sqm of digital print per week.

To build on the eco-material supply deal, Super-Wide is mulling CMYUK’s ecokarma waste management service, which is set to formally launch soon.

The rebranded scheme is the evolution of the Howe to Recycle partnership launched last year. The scheme guarantees that Kavalan, UFabrik and other “accredited eco-materials sold exclusively by CMYUK never end-up in landfill”.

CMYUK is the exclusive distributor for the Kavalan range of materials in the UK and Ireland, and the worldwide distributor for the UFabrik range, which is a joint development by CMYUK and global leading manufacturing partners and is manufactured from recycled single use plastics including PET plastic bottle waste.

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