Spreadshirt expands embroidery textiles finishing offering

Richard Stuart-Turner
Monday, June 14, 2021

Spread Group’s create-your-own brand Spreadshirt has launched embroidery textiles finishing for runs as low as one in all of its European markets after investing in Tajima machinery.

The embroidery refinement technique has traditionally only been available for bulk orders
The embroidery refinement technique has traditionally only been available for bulk orders

Headquartered in Leipzig, Germany, Spreadshirt said the demand for embroidery designs in individual orders and gift orders keeps increasing.

50 products from the company’s range could already be embroidered with custom text, including hoodies, polo shirts, caps, and aprons.

A variety of fleece jackets and workwear will now be added to the product range while gift items such as custom towels and bathrobes are also in the pipeline.

Tobias Beutel, director of personalisation services at Spreadshirt Create-Your-Own, said: “The potential of the embroidery refinement technology is immense. In 2019, embroidery accounted for over 40% of the total customised apparel market.

“At the moment, this is still a strongly offline-oriented market. As a successful e-commerce platform, we want to mix this up and transfer embroidery into the online world with a versatile product selection and attractive pricing.”

He added: “Embroidery not only looks classy due to its vibrant appearance, but also convinces in terms of enormous durability. The finishing allows washing fabrics of up to 60°C and is just as durable as the clothing itself.”

Following extensive testing on embroidery’s functionality and versatility by its research and development team, Spreadshirt put Tajima’s highly automated embroidery machines into operation last month at its new production site in Legnica, Poland, and will also soon install the kit at Spread Group’s facilities in the US.

Spreadshirt said the embroidery refinement technique has traditionally only been available for bulk orders or via its TeamShirts service, but that one-off embroidery is now possible. It will complement the company’s existing classic digital and foil printing techniques.

Spread Group has a global revenue of €169m (£146m) and employs 1,000 people from 40 countries. In 2020 the group printed more than 9.8 million items.

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