From the tactile ‘Jamboree’ range featuring patterned textures, deep emboss and gorgeous foiling, to ‘Form’ – a card that when opened up reveals a 3D skyline scene, a magical scene from Bethlehem, a surprise birthday cake or a princess crown. No less impressive is the chic and elegant greetings cards produced for Santoro London, which featured striking designs and bold colours. Eight special colours were used to achieve the card’s vibrant gradient backgrounds and after a silk screen varnish was applied embossing was carried out with 16 textured emboss dies across the B1 sheet. It was an incredibly complex job, but the outcome wooed the judges.
The company’s entry was a breathtaking example of paper engineering. Sherwood Group produces the highly acclaimed ‘swing’ cards for Santoro, which have won 15 gift and greeting card awards over the last 25 years.The cards were printed four colour on both sides of a 350gsm Creato Matt board using conventional inks and then spot semi matt varnish was applied to the front with all over semi matt varnish applied to the reverse. However, arguably the most challenging part was the die-cutting of the cards, with their construction allowing for very little tolerance. Despite these challenges Sherwood Group spectacularly pulled it off. “Loved the paper engineering – it made me smile,” said the judges.
Midland Regional Printers
The Sherwood Group