Route 1 releases free bounceback guide

Printweek team
Friday, March 12, 2021

Route 1 Print has released a free ebook to help print businesses bounceback from lockdown as restrictions ease.

The 18pp downloadable guide requires no registration
The 18pp downloadable guide requires no registration

The trade printer, part of Bluetree Group, has released its Essential Guide to Rebuilding Your Business After Lockdown to offer useful information and advice to companies that are either looking to reopen or rebuild their businesses post lockdown.

The guide covers topics from identifying new opportunities, such as reopening packs for your customers, building profitable pricing structures, implementing new sales strategies, prospecting dos and don'ts and marketing top tips to raise the profile of your business.

“We want to do whatever we can to support our clients at this critical time. This resource launch is just another example of how we’ve been working to support printers over the past year,” said brand manager Christie Round.

The 18pp guide, which is free to all and requires no registration to download, is one of a number of resources the trade supplier has made available to support the sector on its Business Support section of its website.

Other materials include a series of free white label marketing campaign collateral templates that can be downloaded and bespoke branded, a series of business advice blogs and a number of sales guides for specific markets and industries.

“If there is something else that we could be doing to make things easier for print buyers, we want to hear about it. After all, client feedback is the best way we can learn how to improve our service,” added Round.



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