Reflex positive on outlook, revamps Zeta range
Wednesday, May 19, 2021
Papermaker Reflex is relaunching its Zeta range after a strong performance in Q1.
Like many other paper manufacturers, the German mill saw demand affected by the Covid-19 pandemic last year.
However, Reflex said that “after a difficult year” it had subsequently achieved record sales in Q1 2021.
“The order books are well filled and the company is posting positive figures again,” the firm stated.
Zeta is an uncoated, FSC-certified fine paper that comes in six white and natural shades, six weights from 80-300gsm, and six different surfaces.
The surfaces are wove, extra smooth, micro, hammer, linen and a new laid surface.
Zeta is typically used for a wide range of business uses including letterheads, brochures, catalogues, mailings and some packaging applications.
Fenner Paper is the exclusive UK stockist for the Zeta range.
Marketing director Justin Hobson said: “Like many businesses, management at the Reflex Mill have used the time during the pandemic to look at their products, brands and positioning in the market, so that when things return to normal, they will be ready to meet the upswing in demand with either new or refreshed products.
“This includes the new Zeta identity which although originally a watermarked stationery paper is now positioned as an all-round paper for corporate use including text and cover. New developments include a unique addition to their leading Trevi range of uncoated label papers with the introduction of Trevi Recycled, which is the only 100% FSC Recycled, wet strength label paper on the market.”
Zeta and Reflex are entirely separate from fellow German papermaker Zanders. The brands had a historical connection when they were owned by M-real/Metsä Board.