The advert focuses on the fictional Encyclopedia Atlantica, which experiences a sudden and unexplained sales spike, leading its chief executive to phone the printers to proclaim: "We're back!"As the presses roar into life the advert shows the impact across the whole print supply chain, before revealing the unexpected source of the sales spike in the climactic scene.
Print sales go 'off the chart' in latest Adobe ad
Tuesday, November 5, 2013
Adobe has made print the star of its latest tongue-in-cheek ad campaign for Adobe Marketing Cloud.