Print sales go 'off the chart' in latest Adobe ad


Adobe has made print the star of its latest tongue-in-cheek ad campaign for Adobe Marketing Cloud.

The advert focuses on the fictional Encyclopedia Atlantica, which experiences a sudden and unexplained sales spike, leading its chief executive to phone the printers to proclaim: "We're back!"As the presses roar into life the advert shows the impact across the whole print supply chain, before revealing the unexpected source of the sales spike in the climactic scene.

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