Print London launches accessible W2P site for print novices


Print London has launched an accessible self-service web-to-print platform for businesses to order personalised print with the help of its parent company Rapidity.

Print London launched its new website and branding in March
Print London launched its new website and branding in March

Based out of Clerkenwell, central London, the subsidiary company launched its website with the help of director Peter Robinson, who is an account director at Rapidity and has worked for his new venture’s parent since 2012.

The Print London service offers eco-friendly, quality printing of a wide range of materials spanning from stationery to publication-related products.

Robinson said: “We want to make the printing ordering process simpler and faster for customers. We know that sometimes the options available for print can be overwhelming, so we created pre-sets for each product.

“These are three handpicked combinations of product specifications that will help customers order their print quicker and more confidently. If they prefer to choose their own features, however, they can change each specification with ease online.

“By actively using as little print ‘jargon’ as possible throughout the customer experience, we try to make the world of print less mysterious and straightforward for everyday customers.”

To support its website launch, the firm is offering free sample packs to prospective UK customers in the aim of providing examples of most of its products in one form or another, such as an office planner printed on the back of an A2 poster.

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