The Leeds-based plastics printing specialist said it aimed to take advantage of a growing demand for short-run and one-off prints by wielding the digital UV technology of its new machine.

The investment was driven by the 14-staff company's need to complement the longer lenticular runs carried out on its six-colour Heidelberg Speedmaster CD74-6-LX-UV press.

Rod Fisher, managing director at Print-Leeds, said the company wanted to replicate its litho quality on short runs.

He said: "We are not going after the B&Qs and Tescos, so this machine is perfect for us. It's all about the quality and the Jet1600UV-F offers just that.

"The key to success in lenticular is printing in exact registration and that is what the TruePress press gives us, as well as fantastic quality to match that of our litho production."

According to Fisher, the Screen investment has also helped the £2m-turnover business significantly cut its start-up costs on some lenticular printing jobs.

"Previously, we may have had a start-up cost on some jobs as high as £5,000, but that has changed with digital and it's moved to nearer the several hundred pounds mark," he said.

Installation of the Screen TruePress Jet1600UV-F is one of the UK's first alongside that of Paignton, Devon-based South West Colour Labs.