Premier woos wide-format buyers with rewards scheme

Jo Francis
Monday, January 10, 2022

Premier has launched a new loyalty scheme targeted at customers who buy roll media for display graphics.

Premier Club: “a great way to thank our customers”
Premier Club: “a great way to thank our customers”

Premier Club is a points-based system whereby customers accrue points on their purchases and can then redeem the points against a variety of rewards including TVs, luggage, micro scooters and BBQs, or turn them into charitable donations. 

Brad West, director of Wide Format Media at Premier said the new incentive brought another element to the firm’s “Premier Service” offering, which includes next day delivery. 

He described it as “a great way to thank our customers for choosing Premier for their display graphic roll media”.

“It is so simple too; all the customer has to do is register online to start collecting their points. The website is quick and easy to use with a great choice of rewards to pick from or if the customer prefers, turn those points into charitable donations to an organisation of their choosing,” he explained. 

The range of roll media materials supplied by Premier includes Adex Cling, Contra Vision, eTEC, Floor Shark, KernowJet, Neschen and Ritrama.

Existing Premier customers can sign up via the microsite at


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