With matches kicking off behind closed doors this week, a number of leading clubs have turned to the power of print to cloak the empty seats in their stadiums.
Peter Gunning, chief executive of large-format print specialist Image Group, part of Grafenia, said: “We’ve worked with a couple of stadiums. When the news broke that games could be played behind closed doors, they wanted to do something with their empty seats. So we ended up covering the terraces in branded mesh graphics. They look spectacular.”
At the first match that took place on Wednesday, Aston Villa’s Villa Park was decked with banners and large graphics on the lower seat tiers.
And Manchester City showed off the wow factory of the newly-draped Etihad Stadium at the team’s 3-0 defeat of Arsenal.
Clubs have also re-started programmes and other commemorative print products.
Individual copies and behind-closed-doors bundles are available! 📖#AVFC— Aston Villa (@AVFCOfficial) June 19, 2020
Manchester United, who play Spurs away tonight, tweeted: “Football is back at Old Trafford… and so is our matchday programme”.
Its United Review programme is produced by media group Reach.
The club has also used large-format print to dress Old Trafford.