PPMA Show prepares for September event

PPMA research showed an enthusiasm to resume business as usual
PPMA research showed an enthusiasm to resume business as usual

PPMA Show 2021 organisers are putting the final touches to next month’s expo citing a strong appetite for the return to physical events.

The packaging and processing equipment event will run over three days in Hall 5 at the Birmingham NEC from Tuesday 28 September.

Organised by the Processing & Packaging Machinery Association (PPMA), the event is expected to attract more than 250 exhibitors including AVE, Brillopak, Endoline, Evolution Bottling and Packaging, Ulma, Ilpra, Holmach, Mettler Toledo, Stellar Technik, and Winkworth.

According to PPMA audience research, 70% of survey respondents viewed trade shows “as an essential platform for reviewing and making future product purchases”.

“Although online platforms help people to gather information about products, our research shows that visitors want to move on from virtual product launches and events to get closer to the technology hands on and to speak face-to-face with product and application experts,” said Richard Little, show director of PPMA Show 2021.

“The appetite for investment is definitely there, as well as the enthusiasm to resume business as usual. We’re setting out to support our community’s business recovery.”

In terms of Covid precautions, pre-registration will be compulsory for this year’s show and the venue has introduced advanced cleaning measures and hand sanitising stations across all entrances and at various locations around the venue.