It ticked all the boxes with judges, who were looking not only at print quality but in-situ effectiveness and customer service. Imax’s size, made positioning panels correctly a tall order, which the firm solved by numbering each panel and collating them to make things easier for the posting company. Virgin’s Commonwealth Games job involved five versions of 48 sheets and four versions of 96 sheets on both paper and backlit displays. The site-specific campaign had the potential for problems with the wrong posters on the wrong sites. However, by numbering and adding site-specific barcodes to each poster the team eliminated the risk of misposting.
Odessa Print Group
www.odessaoffset.co.uk 020 8778 7888
Highly commended
SMP Group
www.smpgroup.co.uk 020 8855 5535
Each fragrance created by Christian Dior has a distinctive colour palette and a Hollywood star to personify the brand. So impressed with SMP Group’s colour intensity and consistency, the client placed the J’Adore Dior campaign featuring Charlize Theron with the London printer. And Budweiser’s World Cup campaign used variable data to created individual sheets for specific pubs and bars while maintaining consistent branding.
Finalists
- Augustus Martin
- Odessa Print Group
- PressOn
- SMP Group
