Point-of-purchase Printer of the Year: SMP Group

Monday, October 21, 2019

According to the judges this entry showcased an “excellent use of materials to produce impactful products that deliver high-value POP”.

But don’t just take their word for it. Check out the glitzy job SMP produced for Marks & Spencer to highlight the company’s sponsorship of Britain’s Got Talent, which used Mirri Confetti board to add a bit of sparkle and catch shoppers’ attention. Then there’s the giant free-standing book created for Penguin to promote the launch of a new title that saw lots of people queuing to pose for selfies in front of. Judges were equally impressed by the 3D ‘pop-up’ POP story book printed on a Koenig & Bauer Rapida 162A five-colour litho press running alcohol-free with vegetable-based inks, which was produced to promote supermarket chain Aldi’s 2018 Christmas campaign.

www.smpgroup.co.uk

 


 

Highly commended

Imprint, part of Pureprint Group

Imprint excels at delivering POP that’s ‘fit’ for purpose as its ACE 2 ‘rocket ships’ produced for fitness tracker brand Fitbit testifies. The eye-catching POP, which was printed on one of Imprint’s Inca Onset digital presses before being cut on a Kongsberg XP44 and finished by hand, was so impactful the client is currently looking to roll the design out across further high-street retailers and overseas. Judges praised Imprint’s “great execution showing quality print and finishing to produce creative, interactive and easy to assemble POP”.

Finalists

Augustus Martin

Imprint, part of Pureprint Group

SMP Group

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