Overmatter: Mad merch

Jo Francis
Monday, August 23, 2021

Love, laugh, argue, shop. With the current series of Love Island reaching its conclusion, ITV and partner Monterosa Productions have expanded the range of personalised merchandise available for fans of the show who just can’t get enough of those Love Island vacuous ninny vibes.

New for 2021, alongside popular classics such as Love Island suitcases, wristbands, robes and phone covers are an insulated water bottle, small washbag and cotton tote bag – all personalised, of course, in the informal script typeface favoured by the show. Pecita, designed by Philippe Cochy, since you ask. 

However, Overmatter believes they’re missing a trick here. Surely the merch should include a reactive t-shirt range that chimes with the series’ catchphrases and irritants. For 2021 this would surely be Toby’s “I’m moving mad” and Faye’s “ I’m keeping my options open” as well as, perhaps, (warning expletive coming), “I’m about as edgy as a f*cking circle”. That said, after Faye’s fall-out with Teddy made for uncomfortable viewing, perhaps “I’m complaining to Ofcom” would be most appropriate of all. 

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