Océ claims high-volume inkjet top spot with 100th JetStream sale to Salmat

Barney Cox
Thursday, September 23, 2010

Océ has reached the milestone of 100 sales of its JetStream range of continuous feed colour inkjet presses with a double installation at Australian firm Salmat, and expects to double sales to 200 by the end of 2011.

Salmat will use the machines to offer a white paper statement service, and to add personalisation to every product, including a migration to transpromo.

"Océ provided the most competitive solution and demonstrated evidence of product knowledge and application globally," said Salmat business process outsourcing head Nick Debenham.

"The new technology will enable us to create business opportunities and grow revenue from our current customer base by transitioning clients to colour at competitive prices."

The firm will install the pair of JetStream 2200 MICR machines, backed up with a pair of Océ’s toner-based ColorStream Flex 10000 machines, one each at its Victoria and New South Wales sites. The JetStream 2200 runs at 150m per minute, producing 2,020 A4 pages per minute.

Océ said that reaching 100 sales of the JetStream showed that it had preserved its position as the leading supplier of continuous feed digital presses through the market’s move from monochrome toner to colour inkjet technology.

"Selling 100 machines since the launch of the JetStream at Drupa 2008 shows that we did something right," said Océ Production Printing executive vice president Sebastian Landesberger. "We showed a running machine that you could buy there and then."

He said that the market had become more competitive, so the firm had to work hard to protect its position.

"We know high-volume digital printing, but other vendors are learning," he said. "We had to move fast and since Drupa we have."

He added that success was in large part due to having a working technology in the field that potential customers could see in action and talk to users about their experiences.

"Of the 100 machines, all but the first few were ordered after the customer had spent a couple of days at several existing installations; that was our biggest asset."

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