New year predictions: Paul Hulley, Clays

Printweek Team
Thursday, December 26, 2019

Clays chief executive Paul Hulley has a wish list item that would appeal to many, if not all, print bosses. He’s also hoping for more diversity in the industry and sees opportunity in demonstrating the different, but growing value of print in a digital world

Hulley: "a decade of discovery rather than disappointment"
Hulley: "a decade of discovery rather than disappointment"

What’s at the top of your Christmas wish list this year?

Free ink


As the decade draws to a close, what trend do you think the 2010s will be remembered for?

Consolidation – across all markets. And maybe the next decade will be remembered for it as well…


What do you think will represent the single biggest opportunity for printers in the next decade and why?

10 years ago it was said by many that print would be gone in 10 years’ time. 10 years later, the industry has been buffeted and some parts of it will never be what they once were, but the doomsayers were wrong. The opportunity for printers is to move on from fighting the decline in old markets and demonstrate the different but growing value of print in our digital world, capturing that value in markets old and new and reinventing themselves for the future


What do you think will represent the single biggest threat for printers in the next decade and why?

Any obstacle to re-thinking their world and moving out of the past


What’s the one thing that the industry should do more of, or do better, in the 2020s?

We need to make ourselves and our supply chains fit for purpose in the era of “climate crisis”


What was your biggest disappointment in the 2010s?

I only came to print in 2010, so for me it’s been a decade of discovery rather than disappointment


What was your highlight of the decade?

The strength in physical book sales in the last half of the decade


What are your hopes for the 2020s?

More diversity in print – it’s still a man’s world


We can't believe we're asking this question for the third year running: what is your one-word view on Brexit?



What was the best piece of advice you have ever been given?

If you always do what you’ve always done you’ll always get what you’ve always got


What if anything will you do differently in the new decade?

Go to the gym more often. Conveniently interchangeable with – go for a gin more often


What’s your favourite Christmas cracker joke?

What do you call a boomerang that doesn’t come back?

A stick


What is the earliest Christmas present you can remember receiving as a child?

A Mamod Steam Traction Engine, in 1973. I’ve still got it and it still sets fire to the kitchen floor


Are you making any New Year's resolutions? If so, what?

Yes. See above re gym/gin

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