New year predictions: Paul Brough, Bakergoodchild

Printweek team
Tuesday, December 31, 2019

Paul Brough, the former boss of Opus Trust Marketing who became managing director at Birmingham-based mailer Bakergoodchild in August, believes the ongoing consolidation of the industry should create opportunities for smaller businesses.

Bakergoodchild managing director Paul Brough
Bakergoodchild managing director Paul Brough

What’s at the top of your Christmas wish list this year?
Expansion and growth for Bakergoodchild.

As the decade draws to a close, what trend (business or technology) do you think the 2010s will be remembered for?
Digital inkjet printing technology allowing for competitive pricing.

What do you think will represent the single biggest opportunity for printers in the next decade and why?
Opportunities for smaller organisations due to consolidation in the market and the decline of letter volumes leading to shorter runs.

What do you think will represent the single biggest threat for printers in the next decade and why?
Digital marketing, unless the industry continue to push the benefits of print through closer engagement with our customers.

What’s the one thing that the industry should do more of, or do better, in the 2020s?
We should market ourselves better and understand how we can combine the benefits of both printed and digital channels.

What was your biggest disappointment in the 2010s?
None, it's been a fantastic decade!

What was your highlight of the decade?
Becoming managing director at Bakergoodchild!

What are your hopes for the 2020s?
To grow through increased volumes and providing a wider range of products and services through innovation at Bakergoodchild.

We can't believe we're asking this question for the third year running: what is your one-word view on Brexit?

What was the best piece of advice you have ever been given?
Volunteer for everything.

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