New Year predictions - D2 Printing's David Houghton

David Houghton, joint managing director of PrintWeek's SME of the Year, D2 Printing.

What trend do you think 2012 will remembered for?

For me it has to be Landa’s Nanography Launch  at Drupa 2012.

What do you think will represent the single biggest threat for printers in 2013 and why?

Unsustainable pricing and weak cashflow as a result of poor credit management.

What’s the one thing that the industry should do more of, or do better, in 2013?

We all need to ensure we collect debts on time and start being firmer with the late-payers.

What was your highlight of 2012?

Winning the PrintWeek SME Company of the Year Award in October.

What are your hopes for 2013?

I’d like D2 to win another award and continue to be paid on time. I would also hope that we continue to have a happy workforce, because a happy workforce equals a happy business and a happy business equals a happy wife! I also hope that Jenson Button wins the F1 World Championship.

What was the most important thing that you learnt in 2012?

Onset of organic printing and the potential of printed electronics

What will you do differently in 2013?

Try harder , sell harder, be leaner, take no prisoners...

What does the industry need to do differently in 2013?

We need to be better at self promotion. We need to get out into the design industry and promote print and the marketing opportunities it offers. The limitations of e-marketing and digital marketing are obvious, but we need to communicate that to the designers and marketers of the future. The big players should use their resources to take our industry into the schools and colleges. Print is going to be the value option in a world saturated with digital marketing.

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