Neopost rebrands as Quadient

Jo Francis
Wednesday, October 2, 2019

Neopost is being renamed Quadient as the business moves to align its operations under a single brand.

The Paris-headquartered mailing and document management group acquired customer communications management firm GMC Software in 2012, and subsequently brought it together with three of its other software businesses to form its Quadient subsidiary.

Neopost said the change would reflect the new organisation it announced at the beginning of the year, alongside its “back to growth” plan that runs until 2022, with the business focusing its efforts on four major business areas in key geographies: customer experience management, mail-related solutions, business process automation, and parcel locker solutions.

“In January 2019, we unveiled our new strategy aimed at growing our company and moving away from being a holding company to a focused, integrated organisation,” said chief executive officer Geoffrey Godet.

The firm has also unveiled a new logo and tagline “Because connections matter” (pictured below) and is in the process of rolling out the new brand across its operations.

“It was critical to align our corporate brand platform with this new strategy, using a purpose-driven brand to help businesses leverage our entire portfolio of solutions to simplify and solidify interactions with their customers. This change comes at a defining moment in our company's history and is instrumental in unifying our global organisation around a common aspirational brand," Godet added.

Neopost had sales of €1.1bn last year (£980m). In its half-year results for the six months to 31 July, sales increased by 5.5% to €556.9m. The business is listed on the Euronext stock exchange and has changed its ticker symbol from NEO to QDT.

Neopost was originally founded in 1924, in the UK.

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