Moonpig sales up to 7,000 per day
Thursday, December 12, 2002
Moonpig, the greetings card printer, has doubled last years sales volumes with the help of its partnership with the Royal Mails corporate card shop.
Production manager Alan Hutt said Moonpigs involvement with the Royal Mails site, along with its own where consumers can order personalised cards online had helped it to gain more of the corporate market.
The difference now is that we are getting companies placing orders for 2,000 cards all personalised to their customer four-back-four colour, said Hutt.
The site was promoted by a direct mail campaign of 65,000 cards to show the power of personalisation.
Moonpig is doing its roaring trade on two Xeikon CSP320D presses, which have since been discontinued by the manufacturer.
Hutt said the Xeikon CSP320D was perfect for Moonpigs particular application and that Punch International, which bought Xeikons colour digital print business in March, should consider the press for such work.
They are perfect for us, although they might not be for a jobbing printer chopping and changing papers onto thin gloss. The NexPress comes closest [to the CSP320D], but it is a much bigger machine, he added.
Throughput had been improved by using Agfas IntelliStream RIP, said Hutt.
Moonpig produces its cards on Ensocoat 275gsm card and its posters on Neusiedler ColourCopy 160gsm.
The companys own website can be viewed at www.moonpig.com, and its cards are also available via the WHSmith site.
Story by John Davies