Milexa Group adapts to stay profitable during crisis


Milexa Group has managed to remain profitable throughout the coronavirus pandemic despite an initial 40% reduction in sales, the firm reports.

Milexa Group: new product will be on the market next month
Milexa Group: new product will be on the market next month

During the crisis, the Liverpool-based wallpaper and flooring producer has many of its 42 staff working from home and has introduced social distancing in its factory.

However, it has continued to maintain operations and offer customer support.

The firm has also continued developing a new off-the-shelf wallpaper product that integrates a traditional wallpaper roll with custom-sized mural products.

The new product will be on the market from June.

The company’s stability is due largely to its agility in the face of a crisis, according to Richard Wilde, managing director at Milexa Group.

He said: “When the pandemic hit our finances hard in early March, all staff pulled together to see where we could cut unnecessary costs and streamline our operations.

“We adjusted our advertising spend and focused our efforts on revenue-generating activity.

“This really helped reduce our breakeven point so that the reduction in sales had less of an impact on profitability.

“It’s important for us to keep trading safely to assist in keeping the economy moving now and in the future," he added. 

The firm sells to customers in the UK and abroad, and exports to more than 60 countries. 

Wilde said that Milexa Group thanked the UK’s frontline workers and sent its well wishes to all impacted businesses.

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